“The more sales, the more profits.”, which is the golden rule in the field of business. However, the appearance of “limited edition” may not walk on the normal way.

For example, this watch named “ La Clef du Temps watch” owns the price of 410, 000 dollars on the auction. The other watch named “Equinox” by Nuno Teixeira looks more fashionable and characteristic than ordinary watches.

There comes the question: What makes this watch so valuable? The powerful functions and gorgeous design can not be ignored, but the most important is its rareness. As an old Chinese saying goes, “When a thing is scarce, it is precious.”. So the existence of limited-edition watches has planted a new target for the rich to pursue for.

Let’s come back to the business. Generally, in order to design an edition of watch, a company must invest great numbers of money to invite the most popular designer and carry on the promotion. All of these expenses is just paid on a small amount of watches. Despite of the high price, the profit is subtle. What a foolish deal! Are those businessmen stupid? Absolutely not! We can infer that what the businessmen want to get from the customers is not the current profits but the acceptance of the brand which helps the company develope sustainably.

All the people have the desire to get something different from others, and luckily, limited-edition watches come to their needs. The word “limitied” is the symbolize of elegant and poised. A unique watch can make the owner feel honorable even though it is in whopping price.

Making limited-edition watches benefits the enterprises. Owning limited-edition watches gives the customers supreme honor. This is why limited-edition watches exist and prevail in the market.If I have enough money, I’d like to own one limited-edition watch.

At last, I would like to share my favorite breitling replica watches to you, it's my birthday gift, i will keep it forever!